Store Design and Layout
With over 40 years of experience in the Ice Cream wholesale distribution business, as well as, owning several restaurants, our on site designer can assist you with creative solutions for your store layout.
A store’s layout is one of the key strategies in its success. Therefore, much effort and manpower goes into a store's layout and configuration. Shop owners use layout to influence a customer’s behavior by designing the store’s flow, product placement and ambiance.
Layouts also assist retailers in understanding how much revenue per square foot they are making. If this information is used properly, they can assess the strengths and weaknesses of their store design. Ice Cream shop and restaurant owners understand that having a comfortable and successful flow in and out of a place can be one of the things that have customers return on a regular basis. Owners want customers to feel at ease and comfortable during their visit, so that they transfer the same sentiments to the items or products they are purchasing.
Factors such as POS (Point of Sale) arrangement, fixture colors and space affect whether a customer likes, and therefore frequents, a store or restaurant.
At Island Ice Cream Company, we will be happy to assist you in arranging your store to meet the needs of your customer base. Call us with any questions you have reading this most important strategy!